As part of their 2024 rebrand, Akixi requested videos to promote the event internally and externally – this is the internal version.
After living with the same branding since 2008, and a character style that the VP of marketing hated (big hands), they wanted a brief video demonstrating the passing of time and introducing a vibrant new brand, and its core values, to the staff.
Strict adherence to the brand guidelines was essential while it also became an experiment in how far we could go with them.